What They Meant Was: Decoding Client Feedback Before the Rewrite Begins
‘Make it warmer’ and ‘just tighten it’ are not instructions; they are symptoms of a client reading a draft rather than writing a brief. This guide sets out a practical triage method, a set of clarifying questions and a short handover note that UK account teams and writers can use to convert vague commentary into work that restarts once, not five times.
